Being OK with Sold Out


Today I had to tell someone there would be a two-week wait for an assessment because her limited time choices were not available. In the past, instead of holding my ground and sticking to my booking schedule, which does have other openings, I would have extended my day into the evening just to accommodate her. She decided to think about the assessment further before committing to a time that was on her day off. As a service professional and entrepreneur, I am learning to be okay with, “Sold Out”. As entrepreneurs we are in control of our own schedules and energy levels; this control is one reason I started my own business.
Health professionals have this deep desire to help everyone. Each time I speak with a potential new client, I feel empathy for their pain and feel their sense of urgency to reduce the amount of pain they are in and improve their functional capacity. However, what good am I to anyone if I myself am physically or mentally ill, or miserable and worn out?
I am still learning how to monitor my energy and the demands for my time. I have gone through cycles of being highly accommodating by booking clients during my own exercise times, as well as booking sessions into the late evening, just because I felt these clients “needed me,” to regaining a sense of balance and happiness that best suits me, so I give my peak performance during each session.

Part of managing my schedule and energy has been being clear with what time of day I am best at activities that require creativity versus those requiring detail, mathematics or logic. I have also learned how many sessions I can handle in a row, day or week. This means being okay with being “Sold Out”, telling people that I am booking for next week and keeping true to my own needs to maintain my physical, mental and emotional well being.
Being “Sold Out” or having a waiting list is something to be proud of, not something to mope about. It is a sign that you are doing something right, that you found a niche that needs to be filled and that you are in high demand. If you want to connect with and affect more people, try leveraging your time and expertise a little differently, such as hiring an assistant to pass on your knowledge to or write an e-book. Maybe you could teach a course/webinar or do group sessions. After all, there are only 24 hours in the day.
By looking at your schedule, booking time for yourself into each day and then placing everything else around you, you will be able to maintain your own standards, passion for your business and prevent burn-out. Be okay with Sold Out.

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