Thriving in Competitive Rehabilitation and Fitness Market

Moving from the confines of a large gym,with lots of foot traffic to  a smaller independent training studio has presented many challenges. A recent article in the Vancouver Sun “Vancouver’s Sweat Equity:  Facilities vie for their share of city’s multi-million dollar fitness industry” has reignited the entrepreneurial fire within while helping me become aware of  the opportunities for and threats against my business.   Much of the $2-Billion Canadian fitness and recreational sports centers industry is in B.C. which has grown 30% from 2006 to 2010 (Statistics Canada). 
 There have been some major changes since 2000 when I joined this industry in 2000 when I volunteered at a local community center to provide Personal Training for a client with a cervical spine injury.  Changes include a few new big name players, GoodLife Fitness and Club 16 as well, the 50 year old local chain Fitness World which sold to a U.S. based company in 2009 hoping to cash in Fitness World’s longevity and the celebrity name of Steve Nash.   There have been some smaller studios which have flourished while others have come and gone within a couple of years.
Personal Training has become a career that many people are pursuing, so smaller boutique studios and independent training studios (where trainers pay drop-in fees per client) are popping up across the lower-mainland.  Some trainers are even moving out the big box gyms to pursue independent opportunities. It takes a lot of effort, risk and over $100,000 open your own facility, so many trainers choose the shared competitive space of an independent training studio.  If Industry Canada stats show that 30% of business don’t make their 5thanniversary and the competition becomes fiercer, how can we thrive?
Kinesiologists are stuck in the middle between the rehabilitation and fitness industries. Physiotherapists are doing a great job of marketing their profession and businesses, they are also stepping further into the realms of providing more exercise therapy which includes active rehab.  As Lifemoves reaches its 5thanniversary what perplexes me is how do we maintain our differentiation and gain a bigger market share of this large industry?  Vancouverites have a lot of choices and the number is only growing, so how do we get them to choose us? 
Another question I have is how can this business be structured and operated in ways that we are able to provide uncommon service that is for the greater good, but is also profitable? There are several societal benefits to growing a business that exclude more profit.  These include being able to provide more people with employment as well assist more people in their pursuit to return to work and improve their health and quality of life.
The basic answers to these questions is first to relentlessly pursue excellence for the greater good while making the right decisions in the right context. Secondly, it is really know what your business is about and what solutions you really provide. Thirdly, it is to find creative ways to market our services so that the values and benefits we provide our clients remains top of mind so that they do talk about us to others.
There seems to be room for growth in the fitness and rehabilitation industry? How are you going to grow your business?

References

Vancouver Sweat Equity

Advertisements

Being the Best: Helping the Hedgehog to the Other Side of the Dip

It always seems that a book or way of thinking is brought to my attention at just the right time when I need my thoughts redirected. Recently Dr. Susan Biali introduced me to Seth Godin’s “The Dip” which helps readers discover when they are in a Dip or a Cul-de-Sac and decide whether or not it is appropriate to quit or stick it out. The other book that is one of my favourites is “Good to Great”by Jim Collins.

The last two months have been challenging for my business and myself. Fitness World was once a place of growth, but it had become my cul-de-sac or dead-end.   After weathering the sale of our strategic partner for eighteen months we decided in June of 2011 that it was time to quit and find a new home.  Even though I had become lost and unmotivated, unclear of why I started Lifemoves others still knew what Lifemoves is about.

When I created Lifemoves I wanted to build a brand and company that stood for something, made a contribution to society and that had a unique selling position. Until recently I had forgotten how to articulate this.  It took speaking with a Physiotherapist, an outsider who believed in my business to help me reconnect to how unique and wonderful Lifemoves is, what we can be the best at and how much potential we do have. It is also clear from the enthusiasm from our clients, employees and her that the growth and changes are positive. Thankfully all of our clients have stayed with us.

The Dip is that period of time when whatever it is can be a bit of a slog, but there is greatness on the other side. During the Dip you might feel like quitting, but if you did you would be missing out. There were times over the last couple of years I thought of folding, however I knew that this was my calling and I still had a lot to contribute (I also couldn’t see myself working for someone else).

Godin explains that there are the serial entrepreneurs who love the rush of the start-up, but jump from opportunity to opportunity without building something truly great. Some companies try to be everything to everyone. I have seen this when Personal Trainers who want to cater to ALL clients with ALL goals; it just leads to mediocrity.  Godin believes there is no point in being mediocre.
Collins’ book delineates what differentiates Good Companiesfrom Great Companies and one of those things was the Hedgehog Principle (Collins, p. 90). Great companies were able to figure out the intersection between what they were best at, what they were passionate about and what could sustain a robust cash flow and profitability. The hedgehog realizes what is innately simple – being able to curl up in a ball of spikes to ward of attackers instead of being the fox that is chasing at things at multiple levels.

Clients value companies who are robust, who have been around for awhile and who deliver a clear simple message. Moving our flagship location in North Vancouver and opening a new clinic in Coquitlam created a Dip where I was lost in the transitions. Several conversations have helped clear the fog. To push us through the Dip we have to be consistent with our hedgehog message:

We are a health and rehabilitation company founded by

a Kinesiologist which is focused on getting clients with

medical conditions, disabilities and or injuries moving for life.

We are diverging into new markets, because our brand awareness is growing. I have often spoken to store owners who have heard of Lifemoves.  People and opportunities come to us because we have been around for five years and our message is clear. Everything that we do, we believe in, we breath and we deliver has to embody the above message. Now is the time to really push forward.
The Dip can be a long process or it be getting to other side can be accelerated. I decided to accelerate it now that our move is completed. Coquitlam is going to be phenomenal. We are not thinking of this as a start-up. We are a maturing organization. This is our opportunity to be GREAT
We all have it in us to be great at something (for me it isn’t being a mathematician). Are you stuck and in cul-de-sac or is this a Dip? Figure it out and make some changes.
What can you be great at? How can you simplify and stop being mediocre? What are you going to do differently right now and tomorrow?

Further Inspirational Reading

Collins, Jim “Good to Great: Why Some Companies Make the Leap and Others Don’t,” Harper Business, 2001
Godin, Seth “The Dip: A Little Book That Teaches You When to Quit (and When to Stick),” Penguin Group, 2007
Rufus, Anneli “Stuck: Why We Can’t (or Won’t) Move On,” Penguin, 2008

James Cunningham Race Sets Humbling New Standards

Today was a humbling yet motivating experience in the rain. It was just over ten years ago that I participated in my first James Cunningham Seawall Race.

Endurance running was never something that I had focused on so, I never became all that great at it, however I was proud of what I did achieve, including a 4:08 hr marathon after training for the half (not recommended, but I knew I could do it and that his a another story). In the early 2000s I was trying to prove to myself that my knees were capable of running great distances without giving me grief.

What is measured and acted upon will always improve. The past few months my training has solely been on the Grind; with very little endurance training in between. Entering today was a whim, inspired by a few friends who said let’s do the James Cunningham Race and see how closely our Grind times correlate. The point of today was to see how fit I was compared to ten years ago, as well as set a baseline for future training.

In the book The Running Edge, which I reviewed, the authors mentioned that a 10 km race pace is approximately equivalent to your lactate threshold pace. I had not done a blood lactate running test since a few months before Seek the Peak in July.

The Race

It was cold and raining before the race as everyone was huddled under tents trying to stay dry and warm. Unfortunately we didn’t have any warm-up time, but the rain did subside before the official gun went off. In big crowds I never seem to get my starting place right. The first ten minutes were spent bobbing and weaving as I strived to find a place to get into a running rhythm. My Garmin was set to beep and if I went below 8.3 mph or above 9.5 mph and every 1.475 miles which was one quarter of the distance. Eleven minutes went by and I was setting a good pace then a stitch hit me like a brick which made it difficult to ran faster without pain. My heart was 183 beats per minute. This is about 5-8 beats above my lactate threshold.

To continue I had to slow-down. I was holding on for the second quarter trying my best to slow down and deepen my diaphragmatic breathing to get rid of the stitch. There were even instances where I drafted behind someone to see if they were going at my pace. In a lap race like the seawall – take the shortest path, the inside lane; most of the time I hung there and somewhere above 7.4 mph. Along the third quarter someone kindly asked if I got rid of the stitch and offered advice about how to get rid of it. It subsided, but never really went away.

While climbing the Grind and now on this running race I noticed that I get a stitch if my heart rate goes above my lactate threshold; there is a lesson there. By the time I hit the fourth quarter I could see a friend ahead in the distance. 7

I repeated the following mantras in my head to stay motivated “Just keep going, place one foot in front of the other and pick up the pace a little”

I caught up to my friend as the tents of the finish line came into view. We encouraged each other as I passed by him. Seeing the finish line, I sprinted to finish in a time of 46:19. This is a minute and a half slower than 2000.

Age Graded Finish Times

How did I do? Do I compare myself to me 10 years ago? My age graded time is 57.7% and 55.6% of the world’s fastest times for 10 km. On the Grind my times are about 78% of the fastest in my age group; still in the top 30 As a fitness professional I have always believed that participation and self-improvement are important and need to be celebrated, however as a someone who participated in sport at a National level I still have the competitive drive. It is great to see where I fit on a regional, national and world-class level. To be the best at something you have to know where those standards are. When I competed in Biathlon international competition spots were given on a basis of how close you finished to the top as a percentage of time; the standard to meet was usually 90% or more.

Lactate Threshold and New Pace Zones

Today helped established new pace zones. I use The Running Edge: High Tech training for Peak Performance (p.54) Pace Zone Index to establish my training zones, which need to be evaluated every 6-8 weeks as fitness changes from training stimuli. Since my last blood lactate test this has dropped from 32 to 36.

Conclusions

Seek the Peak is awesome event which I trained for specifically by building my base then going for specific interval runs on the terrain that would be the event route. I want to in top physical condition related to my age as I age for both physical strength and endurance. That leaves me with a few things to focus on the half-marathon, 10 km, Seek the Peak and the Grouse Grind. Overall placement is not important however gradual improvements relative to previous years as well as percentage improvements relative to age group are important. I want to be in the 80% – 90% at the very least.

Now it is time to build a plan around these new standards and goals. There are striking similarities between high performance and business: the need to review, set standards, set a new plan and take actions.

PS – I find it confusing when the chip time and gun time are the same. I pressed my stopwatch when I stepped on the mat, which was a minute after the gun time (see the age group results – here). Either way I placed 16th in my age group and have four more years to reach the podium.

Find your age graded pace – click here

I am still very happy with the last six months of events and training. What are your standards? What are you measuring and taking action on?

Seeking the Peak: Being Happy With Your Accomplishments – Stop Living in the Gap

Ever since I was bullied in high school, I have had trouble being happy with my accomplishments. The art of being happy is connected to the gap between our actual self and our ideal self. How often do we live in the gap between these two when we don’t meet our goals? Entrepreneurs tend to set these wild and somewhat unrealistic ideals, invest their life savings and then come out on the other side with nothing but bankruptcy.
We need to mitigate our risk by evaluating our goals as being realistic while still pushing the boundaries. Ever watch Dragon’s Den on CBC? Some people have some very interesting ideas, but no sense what their idea is truly worth or whether there is a need for their widget or service.
When I started my training for Seek the Peak, my ideal was a sub-2-hour time which, with my knowledge and endurance training background, I could achieve with the appropriate training. However, this training was promptly side-tracked by my adding staff to Lifemoves in May and June.

We base our goals on what we know. Early in June I knew that my ideal time had to be adjusted or I would end up feeling frustrated, defeated and sad. However, this did not stop me from going after my original plan of participating and proving that I could complete the 16km and 4,100m journey from Ambleside Park to the top of Grouse Mountain.

A few weeks before July 4th, I completed a couple of Grouse Grinds and my time was around 44-46 minutes. So, based on this, I predicted a finish of 2:30. A few days before, I came up with a race plan of warming-up properly then, as the race started, gradually increasing my pace using an increasing heart rate as the race progressed to ensure that I didn’t fatigue too quickly. My background as a Strength and Conditioning Coach gave me skills to have a plan for my heart rates, but the missing part of it was a detailed nutrition plan.
I only ever looked at my watch to see that I was at the appropriate heart rate — not going too slow or too fast. Sticking to the plan was crucial. About 10 years ago, one of my coaches gave me sound advice: Run your race. In other words, stick to the plan no matter what others are doing. You can control yourself — not others. Only you control your reaction to the environment around you.
My mantra the whole way was, “race your own race.” Prior to the race, I had not trained on the sections before the Grouse Grind, so I was really unsure of the terrain which, in the end, slowed me slightly. The trails on the North Shore are beautiful and I am looking forward to running more of them this year.
The first two stages were very nice and everyone was fairly spread out. Once we hit the Grind, my legs were starting to fatigue and we encountered all the other Grinders who were not racing. I struggled to get my heart to 175bpm; it averaged 165bmp instead, with a time of 53 minutes for this section as the traffic kept me at a good pace. At the end of each stage I felt really good and very happy with how much I was able to push and keep going.
Going up the last portion from the top of the Grind, around the chalet, and up to the top of the mountain were the toughest parts. We were encased in clouds and not able to see more than 10 feet in front of us. My mind wanted to run this portion, but as many experienced trail runners before me have said, “you will be walking steeper sections,” which I did.
Looking at my watch as I scurried around the pylon to make my way down, I saw that I was on pace for my goal. Knowing that it wasn’t too far to go, I picked up the speed and pushed myself until the end.
Near the Capilano Dam, someone said, “Pain is only temporary.” I responded with, “Victory is a lifetime.” It feels great to have completed something as strenuous as the Seek the Peak in a time of 2:24 hours. If I had not shifted my goal, I would have thought my time was awful and not experienced the joy that this race offered.
The gap would have been 30 minutes, and looking at it as a percentage, it still would be 80% which, in university, is a very good grade.
So what if you don’t reach your goal? Are you going to be unhappy and morose? Instead, think about how much progress you did make towards it and what lessons you learned. I stared from not being able to run for more than 10 minutes without stopping, to running 16km UPHILL non-stop.
Ideal – Actual 1 (start) – Actual 2 (end) = Gap (1). Ideal is perfection which we never reach. How often do you live in the gap instead of celebrating getting to Actual 2 knowing that you put your in your best effort? Time to take this new philosophy into my business goals. Stop measuring yourself against an ideal and perfection.
Stay Happy and Avoid the Gap.
1. Sullivan, Dan. “Learning How to Avoid the Gap: The Skill of Building Lifetime Happiness. 2004

Seeking the Peak: Learning to Lead the Climb

Learning to lead the climb to the peak is forcing me to grow as my business grows. We just hired two Junior Kinesiologists (1st and 4th-year students) and one who recently graduated. Brielle and Nicola started their first week at Lifemoves by standing at our Move for Health Day table.

This was a quick, reactive opportunity on my part to introduce them to the gym, members and our clients while celebrating a World Health Organization initiative. The timing was actually very good. Even though putting the event together was a bit hurried, it forced me to learn to delegate and trust that the tasks I give others would get done (not easy for an only child). We now have a base for Move for Health Day in the future.
I am not sure if I was looking for, or received, as much direction when I first started working for Fitness World in 2000. I believe I was told to do a job and I figured it out mostly by myself. I succeeded despite a lack of leadership from my immediate managers. Perhaps after the first couple of weeks, and with the proper direction, our new employees will figure out how things run and become more independent while taking more initiative.
These proteges are young, willing to learn and open to me leading them. At the moment they ask for direction. What I need to do is unlock the talent that lies within them and show them the way in a supportive manner that does not involve too much hand holding.
I don’t know the exact path we will take to reach where I want to grow my business, but I do know our ultimate destination. I am learning that when I am asked a question, I need to be more confident about the next step and answer, even if it means deferring and doing more research. I will do whatever I know how to do to help my team be successful. For me this means that they have a sustainable client load and are engaged on a day-to-day basis in areas they are passionate about.
I am confident that Nicola and Brielle will be successful and I am looking forward to Leah joining us in mid-June. There is a difference between management and leadership. With a vision, I know I am capable of leading my team of Kinesologists on the climb towards fantastic opportunities.

Seeking the Peak: How to Achieve Success by Deciding on a Destination, Creating a Plan and Taking Action

In October 2000, I started my first job in health and fitness after graduating from university as a Kinesiologist. This was after being rejected from several rehabilitation schools and being told to get more rehabilitation experience (even though I had volunteered at several physiotherapy clinics and a prosthetics clinic for the prior three years). Dejected, I decided to get into personal training with a focus on rehabilitation.

At that time I really didn’t have a second career path planned. It was over the next three years that I gave control to various opportunities that took me in several directions including group fitness and group fitness management with the rehabilitation specialization on the side. I didn’t have a plan of how I was going open my own rehab clinic within a gym; I certainly didn’t put any major focus on it apart from a few management/business courses here and there while collecting various resources from conferences.
It was in 2004, when I transferred to the North Vancouver Steve Nash Fitness World because they opened Personal Training, Pilates Reformer and Spinning Studios, that I took control of my career and started on the path towards Lifemoves.
From the beginning, I expressed my desired destination: a rehabilitation program at Fitness World. Over the next two years I became known as the go-to trainer for any clients who needed rehabilitation. I kept a generalized working plan in my head, but didn’t write anything outside of my brain until 2006.
The subconscious is amazing! Without consciously thinking about my goal, opportunities and actions came about that gradually propelled me toward it’s fruition. In 2007, when I reflected on my 2006 plan, I saw that it clearly expressed my goal of having a clinic within a year.
From April to June 2007, I wrote a business plan and figured out some of the details of my vision. I proposed it to Fitness World and, after a few months of negotiations, we agreed to make the transition in September.
The business plan is a general plan that gives you an idea of how you are going to become successful and how/when you are going to make a profit. The strategic plan sets out the direction and destination of the company, while the annual plan gives an account of what actions are to be taken on quarterly, monthly and weekly bases.
This same plan and action process is what high performance athletes use to reach their goals of winning world championships and Olympic Gold Medals. Each training session they complete has one or two major objectives — one action or one step that takes them closer to their goal.
Four Steps to Success:
  1. Decide Your Destination
  2. Set a Path/Create a Plan – Get as detailed as you want (even down to the day)
  3. Decide on the Next Action from #2, then Take Action
  4. Repeat #3, based on #2, with #1 always in mind
Remember, you can make the greatest travel plans, but if you don’t take action (e.g., book the plane ticket) you are not going on your vacation. Without action you will sit staring at this screen.
Maybe your next action is deciding on your destination. If you know this, then write down a plan by starting with what you know. Please share what you are going to do next to achieve your own success.
Other Seeking the Peak Posts

Seeking the Peak: Race Your Own Race

As we aim for our peak performance or being the best at something, many of us get wrapped up in comparing ourselves to others. But, when it comes down to race day or the day we are making an important presentation, we can only manage what is under our control.

This is a lesson I learned competing in Biathlon. Each competitor trains for months and then prepares in his own way on race day. Whether or not we end up in first, second or last really is not up to us. What we can do is go out and set ourselves up to do our personal best.
I clearly remember my strategy during the B.C. Winter Games in Comox, where I won two golds and one silver. It was to “race my own race.” This was still about pushing myself and wanting to be the best, but the focus was more on my own performance. I knew that my training and pre-race preparation were both excellent, as was my confidence in my abilities.
During most of the race I saw a competitor a head of me, but not once did I decide that “I had to catch him.” I could see that I was gradually reeling him in and eventually I passed him. I think that if I had switched my strategy, I would have exhausted myself trying to catch him instead of having my best race.
With Seek the Peak in July and the Grouse Mountain Run in September, I am aware of what my top physical condition was before I retired from Biathlon and what the top times are in my category. On race day, if I am fitter than I was when I competed in Biathlon and I reach my own performance goals of under 2 hours for Seek the Peak and 31:00 minutes for the BMO Grouse Mountain Run, I will have succeeded; placement is secondary.
Through years of various competitions including the Vancouver Marathon, and in my decade as a Kinesiologist, I have always defined my successes by asking, “Did I do everything I could? Was this my best performance?” Please leave a comment and let me know how you run your own race.
Previous Seeking the Peak Posts:
Looking for more confidence?:

Being OK with Sold Out

Today I had to tell someone there would be a two-week wait for an assessment because her limited time choices were not available. In the past, instead of holding my ground and sticking to my booking schedule, which does have other openings, I would have extended my day into the evening just to accommodate her. She decided to think about the assessment further before committing to a time that was on her day off. As a service professional and entrepreneur, I am learning to be okay with, “Sold Out”. As entrepreneurs we are in control of our own schedules and energy levels; this control is one reason I started my own business.
Health professionals have this deep desire to help everyone. Each time I speak with a potential new client, I feel empathy for their pain and feel their sense of urgency to reduce the amount of pain they are in and improve their functional capacity. However, what good am I to anyone if I myself am physically or mentally ill, or miserable and worn out?
I am still learning how to monitor my energy and the demands for my time. I have gone through cycles of being highly accommodating by booking clients during my own exercise times, as well as booking sessions into the late evening, just because I felt these clients “needed me,” to regaining a sense of balance and happiness that best suits me, so I give my peak performance during each session.

Part of managing my schedule and energy has been being clear with what time of day I am best at activities that require creativity versus those requiring detail, mathematics or logic. I have also learned how many sessions I can handle in a row, day or week. This means being okay with being “Sold Out”, telling people that I am booking for next week and keeping true to my own needs to maintain my physical, mental and emotional well being.
Being “Sold Out” or having a waiting list is something to be proud of, not something to mope about. It is a sign that you are doing something right, that you found a niche that needs to be filled and that you are in high demand. If you want to connect with and affect more people, try leveraging your time and expertise a little differently, such as hiring an assistant to pass on your knowledge to or write an e-book. Maybe you could teach a course/webinar or do group sessions. After all, there are only 24 hours in the day.
By looking at your schedule, booking time for yourself into each day and then placing everything else around you, you will be able to maintain your own standards, passion for your business and prevent burn-out. Be okay with Sold Out.

Shift Your Thinking: Grow Your Business By Getting to Know Who Sits in Front of You

“Who sits in front of you?” asked Dr. Edward Crispin, a colleague of my grandfather’s and a family friend. I recently met Dr. Crispin, a family physician who shared some basic health care philosophies with me.
Dr Crispin’s words made me think: Who are our clients, patients and customers? Are they really ours? When did they stop being people and how did they become “ours”? They are people with lives lived, with families, with stories to tell and with experiences to share. If we listen, we will learn from each other.
We are not here to close the deal, or make the sale. Payment is a way in which others express their gratitude for their education and for being taken care of in the health and fitness industry. Money is also used in exchange for goods and services of equal perceived value.

During my 10 years of being a health and fitness professional, I have always focused on taking care of others, whether they are clients, members or the staff I lead. I strongly believe that keeping focused on taking care of others and developing relationships with people have enabled me to become successful, both financially and professionally.
Recently two former clients who are sisters brought their aging mother in to see if I could help her sustain her independence and quality of life. Their love and caring for their mother is what touched me and I am honoured. In another instance, a client who I helped educate on health and fitness for nearly eight years and who is still maintaining this lifestyle, referred his friend to me.

Shift your thinking and get to know who sits in front of you. When you get to know them, your business will flourish. You will also learn as much from them as they will learn from you. This conversation re-energized me and will shift some of Lifemoves’ metrics of success, as well as how I measure my own. I am looking forward to keeping in touch with Dr. Crispin.
Please share with us how will you make a positive difference in someone’s life each day. How will you connect with them on a deep, personal level today? Who sits in front of you?

Seeking the Peak: Finding, Creating and Being Excellence

The Vancouver 2010 Olympics and Paralympics relight the fire and energy I had as an athlete competing in Biathlon. As an Anti-Doping Chaperone, I had the opportunity to be on the field of play, in athlete areas and surrounded by world-class athletes.

This experience also reminded me of the sights, sounds and smells of competing in Biathlon and Cross-Country Skiing. Ole Einer Bjoerndalen, a celebrated and highly successful Norwegian Biathlete who is now in his mid-thirties, even said he would compete in Sochi 2014 when he will be close to 40 years old. We have such amazing athletes who have either grown up with disabilities or have overcome the loss of a limb to cancer or a spinal cord injury, competing at world-class levels. No longer are age and disabilities limitations for accomplishing anything world-class, athletic or otherwise.

To me, being an Olympian/Paralympian means being world-class, setting an example and inspiring others to follow. It also means finding ways around, through or over any obstacles in ethical, moral, legal and fair-play ways to reach your peak performance.

As a former national athlete, these past several weeks of athletic celebration inspired me to get back to my roots of training and competition. I aim to find and create excellence to become outstanding in my business, my personal relationships and my health.

This is not a single destination, but instead a journey with many steps. This means setting the new standards and adhering to everything I believe in, including myself, even when others don’t or won’t.

Remember, there will always be naysayers who will think you are not capable. I always have hope, create a plan and then take action. I remember last summer when I set a very high goal of knocking 17 minutes off my Grouse Grind time by my birthday. And that is exactly what I did.

I know how fit I was in 1999. I know that I was able to complete a marathon in 4:08 in 2005. When I was on the BC Biathlon Team, I didn’t have the confidence, but I had the talent to be on the National Team.

I now have the confidence, talent and knowledge to accomplish my athletic goals this summer. I plan to complete the Grouse Grind Mountain Run in 30 minutes and the Seek the Peak Race (16 km mountain run from Ambleside Park in West Vancouver to the peak of Grouse Mountain at 4100 ft) in under 2 hours.

The last things are training and smart work. I know this dedication to being the most fit I have ever been will translate to excellence in my business and my relationships.

Seek the Peak is my personal and business theme for 2010. How are you Seeking the Peak?