As Seen in Impact Magazine! Writing as a Local Expert

It took a little perseverance and patience, but I am now published in the Canadian magazine IMPACT and can officially call myself an author. Impact, is a multi-sport magazine published in Vancouver and Calgary which recruits local health, fitness and sports medicine experts to write articles for their bi-monthly magazine. I am honoured to be able to now say “as seen in Impact Magazine.”

This article took awhile to get published. I first noticed Impact a couple of years ago because it is distributed to major gyms, fitness events and medical offices. The idea of writing for them came about because many of the articles were written by local experts and I wanted to write more often to share my knowledge.

Lifemoves has advertised with them in the past. In April 2010 we were invited to attend a fabulous client appreciation party at Monk McQueen’s near Granville Island. There I had the pleasure of meeting their publisher and editor at the time.

It wasn’t until I attend my first editorial meeting in November that the ball got really rolling. The evening turned into a fun time of sharing and pitching ideas to the Editor, Chris. The challenge was making each idea relevant and relative to the reader.

I was really excited when an email request came in for TWO pieces. One was a book review in the and the second was a more complete article published in the July/August issue. Thank you to all who assisted with the fascial stretch therapy article including client Liam Firus, Athlete Model and Canadian Jr Figure Skating Champion; Dr. Carla Cupido, Baseline Health; Graham Stamper, RMT; Chris Frederick, Stretch to Win Institute.

If you missed the hard copies:

Stretching for Recovery and Performance: How Fascial Stretch Therapy Can Raise Athletic Performance



The Runner’s Edge Book Review (scroll down)

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8 Easy Ways to Post More Often to Your Blog

As the chief, cook and bottle washer, I find it difficult to post frequently to my blogs. Finding easy ways to write more often will help engage your readers, keep them coming back for more and referring their friends. Since my holiday in August when I wrote several posts for my three blogs, I have found it difficult to write consistently. “That’s Not a Blog Post” by Amanda Vogel and the comments it elicited reignited my writing.

Some responses to Amanda’s article were that small business owners who didn’t blog “were simply lazy.” The counter argument to that is that we are far from lazy. In fact, we are really busy doing other things instead of blogging. I know I was. My last entry here was September 28th. Do I think that I don’t have the time to write? It is amazing what beliefs we allow to sink into our mindset that become truths.

Here are some ideas to help you post more often to your blog:

  1. Set a Schedule for Writing: Pick a time of the week when you feel creative and when you won’t be interrupted.
  2. Get an Idea Book: In ProBlogger: Secrets to Blogging Your Way to a Six Figure Income, Darren Rowse suggests taking an hour to write as many ideas as you can to see if you have enough for a blog. You can do this idea dump every few weeks. Another option is to carry around a notebook for writing down ideas. I am always coming across news items, conversations and other observations that inspire me. Use one idea that sparks your imagination on that day.
  3. Write on the Commute: I figured out how to use MS Word 2007 to publish to my blog. I now try write as much as possible during my 40-minute commute.
  4. Start Writing: The toughest part of writing is starting those first words. Stop editing the first sentence and just write. The piece will start to form and change as you write. Finish the first draft then edit until you are satisfied that it is ready to be published.
  5. Write When You are Inspired: Sometimes you can be inspired by something and have the urge to write. This is a good time to write.
  6. Perfection is Not Profitable: Fiona Walsh, a business coach, once told me this and as a reformed perfectionist it resonates within me. Each post doesn’t have to win awards. The more often you write, the easier it becomes and over time your writing will improve.
  7. Keep it Short and Simple: Since blog posts are not meant to be university papers, stick to 500-600 words or less. Knowing that you only have one subject and the post needs to be short alleviates much of the stress of having to write a lot. When it becomes too long, see if you can split it into several topics which can be saved and published at different times.
  8. Make Writing Part of the “Other Things”: David Allen of Getting Things Done inspired the notion that you have to know what you are doing and what you’re not, and be comfortable with not doing those things. Make writing a part of what you do to build your business. Is there something else that you can delegate that will then open up more time for you to write?

Do you have any other suggestions?